Welcome to Business Studies
In this resource you will have the opportunity to develop your knowledge and understanding of businesses and their markets. The resource is divided into two parts:
Part 1) Business Studies modules
Part 2) Marketing modules
Here you'll discover information about Welsh businesses and companies that you can use to undertake further research or to complete assignments.
You will also come across short exercises and case studies that will test your basic understanding.
Exploring Business Modules
Module 1
A look at the features of businesses.
Module 2
Exploring the internal organisation of businesses.
Module 3
The environment in which a business operates.
Module 4
A look at the structure of different business markets.
Module 5
A look at the role and contribution of innovation and enterprise.
Marketing Modules
Module 1
An opportunity to develop your knowledge and understanding of marketing.
Module 2
Using information to develop the rationale for a marketing campaign.
Module 3
Designing and developing a marketing campaign.