Contents
Unit 1: Exploring Business
Module objectives
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Objectives
Different market structures
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Different Market Structures
Perfect Competition
Imperfect Competition – Monopolistic Competition
Imperfect Competition - Oligopoly
Exercise 1
Imperfect Competition - Monopoly
Relationship between demand, supply and price
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Demand, Supply and Price
Supply
Supply: Case Study
Equilibrium Price
Price Elasticity of Demand
Pricing and output decisions
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Effect of Pricing and Output Decisions within Different Markets
Pricing in a Monopolistic Competition Market
Exercise 2
Setting the Price - Oligopoly
Module 4: Exploring Business Markets
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