Contents
Unit 1: Exploring Business
Module objectives
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Objectives
Role of innovation and enterprise
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The Role of Innovation and Enterprise – Innovation
Aston Martin Case Study
Role of Innovation and Enterprise
Benefits and risks associated with innovation and enterprise
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Benefits Associated with Innovation and Enterprise
Adra Case Study
Risks Associated with Innovation and Enterprise
Module 5: Exploring the Role and Contribution of Innovation and Enterprise in Business Success

Adra Case study

 

Watch the following video:

 

What is Adra's unique selling point?

Has the unique selling point led to success for Adra?

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