Contents
Unit 1: Exploring Business
Module objectives
0/1
Objectives
00:00
External environment
0/12
External Environment
Political
Exercise
Political Case Study - Trade Agreements
Economic
Economic Case Study - Tourism Levy
Social
Technological
Environmental
Case Study - Environment
Legal
Exercise
Internal environment
0/3
Internal Environment
Corporate Culture
Corporate Social Responsibility
Competitive environment
0/2
Competitive Environment
Factors Affecting Competitive Advantage
00:00
Situational analysis
0/5
Situational Analysis
PESTLE Analysis
SWOT Analysis
5C Analysis
Porter's Five Forces Analysis
00:00
Module 3: The Environment in which Businesses Operate

External Environment

 

Every business is affected by the external environment in which it operates. The External environment is influenced by a range of factors:

Political

Economic

Social

Technological

Environmental

Legal

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