About Lesson
SWOT Analysis
On the other hand, a SWOT analysis focuses on the internal and external environment of a company and is therefore provides a useful analysis to use in tandem with PESTLE:
Strengths
are the things that a business does well.
Opportunities
are the things the business can take advantage of, e.g. there may be an opportunity to appeal to a new market or create a new product
Weaknesses
are the things a business is not doing so well or that need improvement.
Threats
are the things that can have a negative impact on a business.