Contents
Unit 4: International Business
Module objectives
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Objectives
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International Business
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International Business
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Types of business activity
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Pause for thought
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Reasons for doing business internationally
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Choice of markets in which to operate
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Factors influencing the choice of market
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Pause for thought
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International Business Finance
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International Business Finance
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Support for International Business
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Support for international businesses
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Types of support provided
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Case study
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Module 1: Exploring the international context of business operations

International Business

 

Some businesses are happy to operate on a local scale but others, either because of the type of product or the type of target audience, operate on a global scale. This brings benefits to the businesses but also to customers who benefit from a wider selection of goods and services. In this unit we will learn more about businesses operating around the world.

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