Contents
Unit 4: International Business
Module objectives
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Objectives
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Strategies for operating internationally
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Strategies for operating internationally
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Reasons for using the selected strategy
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Re-engineering products and services to meet the demands and preferences of international markets
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Resource considerations
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Resource considerations
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Case study: Health and Her
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Module 5: Exploring strategic and operational approaches to the development of international trade

Re-engineering products and services to meet the demands and preferences of international markets

 

Products and services often need to be adapted to appeal to the differing tastes of the population. Products may also need to be modified because of the country's standards or laws or because the specific characteristic of the product needs to be changed. For example, in the United Kingdom we drive on the left-hand side of the road. However, in France they drive on the right. Cars sold in France are adapted so that the steering wheel is on the left-hand side.

Pause for thought

 

Follow the links to the McDonald's drinks menus in two different countries:

McDonald's Japan
McDonald's UK

Look for three similar drinks and three different drinks.

 

Why do they have similar drinks and different drinks?

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