Information
Units
Account
Welsh
Previous module
Next module
Module 2: Planning a Marketing Campaign
Categories:
Uned 2 - Marchnata
Wishlist
Contents
Unit 2: Marketing
Module objectives
Objectives
Identifying the target market
Identifying Target Markets
00:00
Identifying size, structure, and trends in the market
Identifying Size, Structure, and Trends in the Market
00:00
Identifying competitors
Identifying Competitors
00:00
Target Market Case Study
Market Research Methods and their Uses
00:00
Importance of Validity, Reliability, Appropriateness, Circulation, Cost
00:00
Quantitative and Qualitative data, Where and How it’s Used
00:00
Research Sufficiency and Focus
00:00
Selection and Extraction
00:00
Developing the Rationale
00:00
Product Life Cycle
00:00
