Business Studies Modules
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Module 3: Developing and Planning a Marketing Campaign
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Marketing Modules
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Course Content
Module 3
Developing and Planning a Marketing Campaign
Marketing Campaign Activities
Choosing Aims and Objectives
SWOT Analysis
PESTLE Analysis
PlantSea Case Study
Determining a Target Market
Finding Competitors
The Marketing Mix
The Product
Case Study – Branding
Price – Pricing Strategies
Promotion
Corporate Image Case Study
Place
Extended Marketing Mix
The Marketing Campaign
Appropriateness of the Marketing Campaign
Module 3: Developing and Planning a Marketing Campaign
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