Information
Units
Account
Welsh
Next module
Module 1: Planning a Marketing Campaign
Categories:
Uned 2 - Marchnata
Wishlist
Course Content
Unit 2: Marketing
Module objectives
Objectives
00:00
The role of marketing
The Role of Marketing
00:00
Principles and Purposes of Marketing.
00:00
Marketing Aims and Objectives.
00:00
Case Study - Diversification
Types of Market – Mass/Niche
00:00
Market Segmentation
Branding
Case Study – Branding
Influences on marketing activity
Influences on Marketing Activity
00:00
Influences on Marketing Activity: Internal Influences
00:00
Influences on Marketing Activity: External Influences
00:00
