Module 1: Planning a Marketing Campaign

Categories: Business Studies

Course Content

Module 1

Planning a Marketing Campaign
An Introduction to the Principles and Purposes of Marketing

00:00
The Role of Marketing

00:00
Principles and Purposes of Marketing.

00:00
Marketing Aims and Objectives.

00:00
Case Study - Diversification
Types of Market – Mass/Niche

00:00
Market Segmentation
Branding
Case Study – Branding
Influences on Marketing Activity

00:00
Influences on Marketing Activity: Internal Influences

00:00
Influences on Marketing Activity: External Influences

00:00
An Introduction to the Principles and Purposes of Marketing

00:00