Contents
Unit 2: Marketing
Module objectives
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Objectives
Marketing Campaign Activities
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Marketing Campaign Activities
Choosing Aims and Objectives
SWOT Analysis
PESTLE Analysis
PlantSea Case Study
Determining a Target Market
Finding Competitors
The Marketing Mix
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The Marketing Mix
The Product
Case Study – Branding
Price – Pricing Strategies
Promotion
Corporate Image Case Study
Place
Extended Marketing Mix
The Marketing Campaign
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The Marketing Campaign
Appropriateness of the Marketing Campaign
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Appropriateness of the Marketing Campaign
Module 3: Developing and Planning a Marketing Campaign

Developing and Planning a Marketing Campaign

 

Welcome to module 3 of the Planning a Marketing Campaign resource. In this module we will look at planning and developing a marketing campaign under the following headings:

Marketing Campaign Activities

The Marketing Mix

The Marketing Campaign

Appropriateness of the Marketing Campaign

Instructions

Navigating

  • You can navigate using the links on the left hand side or click on the arrows at the bottom of the page to move through the module.
  • To move to the next or previous module within the unit, you will need to close the module by using the Close Unit button located at the top right corner of the screen and use the Next Module and Previous Module buttons.

Videos

  • To turn on closed captions (CC) on a YouTube video, click the ‘CC’ button at the bottom of the video player, or go to the settings (gear icon) and select ‘Subtitles/CC’ to choose a language.

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