Contents
Unit 2: Marketing
Module objectives
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Objectives
Marketing Campaign Activities
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Marketing Campaign Activities
Choosing Aims and Objectives
SWOT Analysis
PESTLE Analysis
PlantSea Case Study
Determining a Target Market
Finding Competitors
The Marketing Mix
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The Marketing Mix
The Product
Case Study – Branding
Price – Pricing Strategies
Promotion
Corporate Image Case Study
Place
Extended Marketing Mix
The Marketing Campaign
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The Marketing Campaign
Appropriateness of the Marketing Campaign
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Appropriateness of the Marketing Campaign
Module 3: Developing and Planning a Marketing Campaign

PlantSea Case Study

Watch the video about the PlantSea packaging company.

What kind of products does the PlantSea company make?

What type of customers is the company likely to target?

Mae Llywodraeth Lloegr wedi gwahardd nwyddau plastig untro fel cyllyll a ffyrc a phecynnau bwyd a chwpanau polystyren, sut gallai hynny greu cyfleoedd i gwmni fel PlantSea?

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