Contents
Unit 2: Marketing
Module objectives
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Objectives
Marketing Campaign Activities
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Marketing Campaign Activities
Choosing Aims and Objectives
SWOT Analysis
PESTLE Analysis
PlantSea Case Study
Determining a Target Market
Finding Competitors
The Marketing Mix
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The Marketing Mix
The Product
Case Study – Branding
Price – Pricing Strategies
Promotion
Corporate Image Case Study
Place
Extended Marketing Mix
The Marketing Campaign
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The Marketing Campaign
Appropriateness of the Marketing Campaign
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Appropriateness of the Marketing Campaign
Module 3: Developing and Planning a Marketing Campaign

The Marketing Mix

 

 

The marketing mix is known as the 4Ps. It’s about developing:

The Product

(Product)

The Price

(Price)

The Place

(Place)

The Method of Promotion

(Promotion)

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