Contents
Unit 2: Marketing
Module objectives
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Objectives
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The role of marketing
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The Role of Marketing
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Principles and Purposes of Marketing.
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Marketing Aims and Objectives.
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Case Study - Diversification
Types of Market – Mass/Niche
00:00
Market Segmentation
Branding
Case Study – Branding
Influences on marketing activity
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Influences on Marketing Activity
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Influences on Marketing Activity: Internal Influences
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Influences on Marketing Activity: External Influences
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Module 1: Planning a Marketing Campaign

An introduction to the principles and purposes of marketing

 

In this section we will explore the principles and purposes of marketing under the following headings:

The role of marketing

Influences on marketing activity

 

 

Instructions

Navigating

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Videos

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