Contents
Unit 2: Marketing
Module objectives
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Objectives
00:00
The role of marketing
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The Role of Marketing
00:00
Principles and Purposes of Marketing.
00:00
Marketing Aims and Objectives.
00:00
Case Study - Diversification
Types of Market – Mass/Niche
00:00
Market Segmentation
Branding
Case Study – Branding
Influences on marketing activity
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Influences on Marketing Activity
00:00
Influences on Marketing Activity: Internal Influences
00:00
Influences on Marketing Activity: External Influences
00:00
Module 1: Planning a Marketing Campaign

Case Study - Diversification 

Watch this video about Melin Tregwynt which has English subtitles. Click on the icon settings>subtitles>auto-translate and choose ‘English UK’ for English Subtitles and not ‘English auto-generated’.

How has the company diversified over the years?

Has the strategy led to a change in its profitability?

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