Module 3: Using research to justify the marketing of a business

In this module we will look at the use of research to justify the marketing of a business under the following headings:

Types of research

Competitor analysis

Trends

The marketing plan

Instructions

Navigating

You can navigate using the links on the left hand side or click on the arrows at the bottom of the page to move through the module.
To move to the next or previous module within the unit, you will need to close the module by using the Close Unit button located at the top right corner of the screen and use the Next Module and Previous Module buttons.

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