Contents
Unit 6: Business Decision Making
Module objectives
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Objectives
Types of research
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Types of research
Competitor analysis
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Competitor analysis
Trends
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Trends
The marketing plan
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The marketing plan
Case study: Unique selling point
Module 3: Using research to justify the marketing of a business

Types of research

 

Research is an essential part of planning to make marketing decisions. You can go back to the Market research methods and their uses module to read more.

 

 

Market research methods and their uses
up to
Adequacy and focus of research
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