Contents
Unit 6: Business Decision Making
Module objectives
0/1
Objectives
Types of research
0/1
Types of research
Competitor analysis
0/1
Competitor analysis
Trends
0/1
Trends
The marketing plan
0/2
The marketing plan
Case study: Unique selling point
Module 3: Using research to justify the marketing of a business

Case study: Unique selling point

 

Follow the link and read the article

Young people are happy to pay more to shop in Welsh

What is the unique selling point being discussed?

How does the unique selling point give a competitive advantage?

With which group of people does the unique selling point give the biggest competitive advantage?

How can this information help the planning of businesses in Wales?

Previous
Next