Module 2: Planning a Marketing Campaign

Categories: Marketing Modules

Course Content

Module 2

Planning a Marketing Campaign
Identifying Target Markets

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Identifying Size, Structure, and Trends in the Market

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Identifying Competitors

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Target Market Case Study
Market Research Methods and their Uses

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Importance of Validity, Reliability, Appropriateness, Circulation, Cost

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Quantitative and Qualitative data, Where and How it’s Used

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Research Sufficiency and Focus

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Selection and Extraction

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Developing the Rationale

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Product Life Cycle

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Module 2: Planning a Marketing Campaign