Types of market – mass/niche
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Mass marketing involves offering all customers the same kind of product or products that are very similar to each other and marketing them in similar ways. Consider the market for crisps. These will be marketed to everyone though there will be some differences in order to appeal to different market segments.
Niche markets are about products that appeal to a small segment of people. They are often specially designed for specific needs. For example, the market for lactose-free foods can be considered a niche market.