Case Study – Branding
Follow the link to the Ansh burgers website:
Ansh burgers are named after Welsh heroes. Why do you think they do this?
Do you think the branding is effective?
Are you familiar with the characters they’ve used? If not, click on them to learn more about each character.
Branding
Branding is very important for customers to recognise your goods.
A well-known logo means that your customers recognise your goods straight away – sometimes without even having to see the whole logo.
Pause for thought
Look at the logo below:
What kind of company do you think GwalltCo is?
The logo has special features – can you recognise them?
A brand is not just a logo, it can also include a slogan, colours, language, font etc., which create the identity of the product, service or business. It can even include sound:
It is important to be consistent with your branding so that people recognise your products or service.
Watch the following video, which is available in English, to hear the Wonky Fruit company talk about their branding decisions: