Online communication

Online communication is now much more important and the digital presence of businesses is an important way for them to communicate their message to their customers.

As people can follow companies on platforms such as TikTok, Facebook and Instagram, businesses are able to ensure their message reaches people with an interest. Social media companies have an abundance of information about their audiences' habits which enables businesses to target information effectively. Listen to Lucie Macleod, a young business owner from Fishguard, discussing her company, Hair Syrup, and how her videos went viral on TikTok which contributed to its huge success.

Another feature of social media is the development of virtual communities around the interests of groups of people. This allows businesses to target messages to people with specific interests.